
Circana Says Non‑Alcoholic Beer Jumped 22.1% in 2025—Here’s the Part Nobody Mentions: It Can Still Be “Alcohol‑Free” and Not Actually 0.0%
Circana’s 22% purchase-growth stat is real—but the bigger story is the labeling trap: in the U.S., “non‑alcoholic” can still mean <0.5% ABV, while “alcohol free” is legally zero.


















