Why Prices Keep Rising (or Falling)
Inflation isn’t one universal experience. Here’s what inflation, deflation, and disinflation actually mean—and what CPI, PCE, housing, and expectations have to do with your bills.

Key Points
- 1Define the debate correctly: inflation is broad, sustained price increases; disinflation is slower increases; deflation is broad price declines.
- 2Compare CPI vs PCE to understand headlines and policy: CPI reflects consumer costs; PCE reflects substitution and anchors the Fed’s 2% target.
- 3Track housing’s outsized role: Shelter is ~35.483% of CPI, so rent and OER can drive reports even when goods prices cool.
Inflation isn’t one number—and it isn’t one experience
The confusion deepens because the word “inflation” gets used for almost any frustrating price change. Eggs spike? “Inflation.” Gas drops? “Deflation.” A new TV costs half what it did five years ago? “Deflation is here.” The language is understandable—but imprecise enough to mislead.
Official inflation measures aren’t trying to narrate your weekly receipts. They’re trying to measure something broader: the economy-wide drift of prices, month after month, across thousands of goods and services. That mission forces compromises—especially in categories like housing—where what we pay, what we own, and what we would pay are not the same thing.
“Inflation isn’t ‘prices are high.’ Inflation is ‘prices are rising broadly over time.’”
— — TheMurrow Editorial
Inflation, deflation, and the term everyone forgets: disinflation
Deflation is the mirror image: a broad fall in prices across the economy. That means the general price level is declining, and each dollar buys more. Deflation is not “gas got cheaper this month” or “electronics keep improving while their sticker prices fall.” Individual products can get cheaper for reasons unrelated to deflation: technology, competition, or quality improvements.
The term that most people actually need is disinflation—the in-between state where prices are still rising, just more slowly. If inflation falls from 6% to 3%, your bills can still rise, but at a gentler rate. The relief is real; the frustration is also real, because the overall price level remains higher than it was.
Households often sense a mismatch between official reports and lived experience for another reason: no two families buy the “average” basket. Renters, homeowners, commuters, remote workers, parents, and retirees all carry different exposures. When the categories that hit your life hardest move faster than the average, inflation feels understated. When they cool faster, inflation feels overstated.
“Disinflation is not ‘prices falling.’ It’s ‘prices rising less quickly.’”
— — TheMurrow Editorial
Inflation terms, in plain English
Before
- Inflation = broad price increases over time; each dollar buys less
Disinflation = prices still rise - just more slowly
After
- Deflation = broad price declines over time; each dollar buys more
Not deflation: isolated price drops (gas - TVs) driven by sector dynamics
How inflation is measured in the U.S.: CPI vs. PCE (and why both matter)
The other heavyweight measure is the Personal Consumption Expenditures (PCE) price index, produced by the Bureau of Economic Analysis (BEA). PCE measures prices for goods and services purchased by households (or on their behalf). One key design feature: it’s built to reflect shifts in consumer behavior, including substitution—people buying more of what got cheaper and less of what got expensive.
That design difference helps explain why the Federal Reserve focuses on PCE. The Fed explicitly targets 2% inflation over time, and PCE is the gauge it uses to track that goal. CPI remains vital for public understanding and household-facing adjustments, but when you hear policymakers talk about “inflation progress,” they usually mean PCE.
The role of “core” inflation (and why food and energy are excluded)
Critics sometimes argue that excluding food and energy is elitist. The stronger case is practical: if gasoline spikes for a short period, it can distort the signal policymakers need about whether broad, persistent inflation is taking hold. Still, for families whose budgets are dominated by groceries and commuting, “core” can feel like a statistic that describes someone else’s reality.
Match the measure to the purpose
- ✓CPI: Measures price changes from the consumer’s perspective; dominates headlines and cost-of-living adjustments.
- ✓PCE: Tracks prices for goods and services households buy (or are bought on their behalf); reflects substitution and is central to the Fed.
- ✓Core measures: Exclude food and energy to reduce volatility and better reveal the underlying trend policymakers watch.
Why CPI often feels like a housing index wearing a disguise
- Owners’ Equivalent Rent (OER): ~26.282%
- Rent of primary residence: ~7.499%
Those shares come directly from the BLS CPI shelter factsheet. They are also a reminder that when shelter inflation runs hot, CPI can stay elevated even if prices for many goods cool.
What is Owners’ Equivalent Rent (OER), really?
Why measure that instead of mortgage costs? Because CPI is trying to measure consumption costs—what it costs to “consume” housing services—not investment costs. A mortgage payment includes interest and principal and reflects financing conditions. OER tries to represent the value of living in the home as a service, whether you rent it or own it.
The logic is defensible; the consequences are complicated. OER moves with rental market dynamics and can lag turning points. If new leases cool today but the survey-based measure adjusts slowly, CPI shelter can keep rising even when anecdotal evidence suggests relief.
“When shelter is more than a third of CPI, the inflation story can hinge on rent—even if your grocery bill is the loudest part of your week.”
— — TheMurrow Editorial
Practical implication: why your “personal CPI” diverges
- Renters can feel inflation more directly and immediately when lease renewals reset higher.
- Homeowners with fixed-rate mortgages may feel less day-to-day pressure, even while OER rises in the index.
- Anyone shopping for a home may feel the world is on fire, even though CPI isn’t measuring mortgages.
The right takeaway isn’t that CPI is fake. It’s that CPI is measuring a particular concept with a particular methodology—and the biggest category is not what many people assume.
Key Insight
Producer prices (PPI): the upstream clue that isn’t a promise
PPI matters because it changes the way you interpret inflation news. A rise in producer prices can be an early warning sign that consumer inflation may pick up later. A drop can signal easing pipeline pressure. But it’s not a prophecy.
Case study: why pass-through is uneven
- Raise menu prices (pass-through)
- Shrink portions or reduce quality (a hidden price increase)
- Keep prices stable and accept lower profits (margin compression)
- Rework the menu toward cheaper inputs (substitution)
PPI captures the upstream pressure. CPI captures what diners ultimately pay. The distance between them is where business strategy lives.
The practical reader takeaway: when PPI and consumer inflation diverge, the question becomes who is absorbing the difference—companies, workers, or consumers. That’s not ideology; it’s accounting.
Editor’s Note
The four big drivers of inflation: a toolkit for reading the headlines
1) Demand-pull: spending outruns capacity
Sectors with limited short-run capacity include housing, healthcare, childcare, and travel. When more people want the same number of apartments, clinic appointments, or airline seats, bidding wars replace bargains.
Demand can be supported by:
- Strong labor markets and wage growth
- Fiscal policy (tax changes, deficits, spending)
- Wealth effects (rising asset values)
- Easier credit conditions
2) Cost-push: supply shocks and input costs
The key nuance: cost shocks can fade. When they do, inflation can fall quickly—sometimes turning into disinflation that feels like relief. But if cost shocks alter expectations or wage-setting behavior, a temporary shock can become persistent.
3) Money and financial conditions: the oxygen in the room
This is where the Fed enters the story. When the central bank raises rates to push inflation back toward its target, it is trying to dampen demand enough to bring price growth down—without crushing the labor market. That tradeoff is the essence of monetary policy.
4) Expectations: the self-fulfilling risk
Expectations can be stabilizing when they’re anchored—when people broadly believe inflation will return to something like normal. They can also be destabilizing when people start pricing in ongoing surges.
A four-bucket toolkit for inflation headlines
- ✓Demand-pull: Spending outpaces the economy’s capacity, especially in constrained sectors like housing and travel.
- ✓Cost-push: Supply shocks and input costs force price increases even if demand is stable.
- ✓Money/financial conditions: Rates and credit availability determine how much demand can persist.
- ✓Expectations: Beliefs about future inflation can become self-fulfilling via pricing, wages, and rents.
Why “official inflation” can lag your life—and why that doesn’t mean it’s wrong
Substitution: the invisible behavior CPI and PCE treat differently
Neither approach is “truth” and “lies.” They answer slightly different questions:
- CPI: What happens to the cost of a representative basket for consumers?
- PCE: What happens to prices for what households actually buy as they adjust?
If you can’t substitute—because of dietary needs, a long commute, or limited local options—you may feel inflation more severely than an index designed around typical substitution patterns.
The housing weight: a statistic with emotional consequences
The larger point: inflation reports are not personal verdicts. They’re macro instruments. You can accept their value and still insist on your own reality—which might be captured by a different basket altogether.
Practical takeaways: how to read inflation coverage like an adult
Use the right definition before you argue about causes
Match the measure to the question
- For what the Fed is watching and targeting over time, PCE is central.
- For a cleaner signal of underlying trend, look at core CPI/core PCE, knowing what they exclude and why.
Watch shelter with open eyes
Treat PPI as a clue, not a guarantee
Keep multiple perspectives in view
A disciplined way to read an inflation headline
- 1.1) Define the term: inflation, disinflation, or deflation?
- 2.2) Identify the measure: CPI, PCE, core versions, or something else?
- 3.3) Check shelter’s contribution and timing (including OER lags).
- 4.4) Scan the pipeline: what’s PPI doing—and is pass-through plausible?
- 5.5) Ask which driver dominates: demand, costs, financial conditions, expectations (often more than one).
The part most people miss: inflation is a statistic, but it’s also a moral argument
Policy choices—interest-rate moves, fiscal decisions, and even trade rules—can shift that burden around. So can the structure of the economy itself, including how housing is supplied and priced.
Readers should resist two temptations. One is to treat inflation as a conspiracy because it doesn’t match their receipts. The other is to treat it as a sterile number because it matches an index’s methodology. Inflation is both technical and personal. The mature stance is to hold those truths at the same time—and demand clarity from anyone trying to sell you a single-cause story.
“Inflation is both technical and personal. The mature stance is to hold those truths at the same time—and demand clarity from anyone trying to sell you a single-cause story.”
— — TheMurrow Editorial
Frequently Asked Questions
What’s the difference between inflation and “prices being high”?
Inflation means prices are rising broadly over time. “Prices being high” describes the level of prices after increases have already occurred. Inflation can fall (disinflation) while prices remain high compared to a few years ago—because the rate of increase slowed, not because prices dropped.
Is deflation good because it makes things cheaper?
Deflation is a broad fall in prices across the economy. Cheaper prices can sound appealing, but broad deflation can be disruptive if people delay purchases expecting lower prices later, or if wages and incomes don’t adjust smoothly. The key is scope: isolated price drops (like cheaper electronics) are normal; economy-wide deflation is a different phenomenon.
Why does the Fed focus on PCE instead of CPI?
The PCE price index (BEA) is designed to reflect prices for what households buy, including purchases made on their behalf, and it’s built to account for consumer substitution. The Fed explicitly targets 2% inflation over time using PCE as its main gauge, while CPI remains widely used for headlines and cost-of-living adjustments.
What does “core inflation” mean, and is it misleading?
Core inflation (core CPI or core PCE) excludes food and energy to reduce month-to-month noise from volatile categories. The BEA notes core PCE helps reveal the underlying trend and is closely watched by the Fed. It can feel disconnected from household budgets, but it’s meant to clarify direction, not deny real costs.
Why is housing such a big deal in CPI?
Housing, or Shelter, is about 35.483% of CPI (Dec 2024 weights). Within that, Owners’ Equivalent Rent is ~26.282% and Rent is ~7.499% (BLS). With weights that large, shelter can keep CPI elevated even when many goods prices cool—or pull CPI down when shelter eases.
What is Owners’ Equivalent Rent (OER), and why not use mortgage payments?
OER estimates what a homeowner would pay to rent their home—an attempt to measure the cost of consuming housing services. The BLS explains OER is not a mortgage measure. Mortgage payments reflect financing (interest rates and principal), while OER is meant to track housing as a consumption category.















